It took just two lines of Chinese to turn millions of travellers into advocates at Paris Charles de Gaulle Airport ✈️ How powerful can a simple wall sign be? At CDG, just two carefully crafted lines of Chinese, one at arrivals and one at departures, managed to resonate with Chinese travellers.  The result? Millions of organic social media mentions. The secret lies in the translation itself.  These lines are elegantly concise, classical in tone, and rich with wordplay, invitin

If you’re anything like me—a heavy social media consumer with feeds that stretch across continents—you probably caught the two biggest memes of this summer. One was the endlessly catchy “Nothing beats a Jet2 holiday” jingle. The other, on Chinese social media, was a phrase: “A  Ferrari  is still a Ferrari, even when it gets old.” Chances are, if you’ve been in the UK, you can already hear the  Jet2.com and Jet2holidays  chorus in your head: “you can save £50 per person…” But

I paid £10 in front of a “trendy” building in Shanghai to take four professional-looking photos. In just 15 minutes, I struck 10 different poses and applied slimming and beauty filters while selecting the shots. In that small area, there were around 20–30 professional photographers helping visitors capture polished photos quickly. This isn’t unique to Shanghai. At many popular tourist spots, fast and professional photography services are everywhere. Driven by social media, Ch