How Two Lines of Chinese Made Millions Fall in Love with Paris CDG

It took just two lines of Chinese to turn millions of travellers into advocates at Paris Charles de Gaulle Airport ✈️

How powerful can a simple wall sign be?

At CDG, just two carefully crafted lines of Chinese, one at arrivals and one at departures, managed to resonate with Chinese travellers. 

The result? Millions of organic social media mentions.

The secret lies in the translation itself. 

These lines are elegantly concise, classical in tone, and rich with wordplay, inviting a pause and a smile.

With over 100 weekly flights between China and Paris, these two lines became a catalyst for natural engagement. Travellers spontaneously shared their appreciation, praising the airport and their experience.

Customers NOTICE when they are truly considered. 

Unlike blunt, mechanical signage, these two lines carry the elegance of classical Chinese. They show that the airport has put thought into welcoming Chinese travellers, conveying a sense of respect, while perfectly complementing the romantic image of Paris.

It is a perfect example of cultural adaptation and emotional storytelling, helping Charles de Gaulle Airport stand out.